SB19 arrives in Cebu for Redmi Note 15 launch

SB19 arrived in Cebu on Wednesday morning, landing at Mactan-Cebu International Airport at exactly 9:11 a.m., ahead of the official Philippine launch of Xiaomi’s Redmi Note 15 Series, where the group is set to appear as brand ambassadors.

The P-pop group is in Cebu to participate in launch activities for the new smartphone lineup, which will be officially unveiled on January 15.

Xiaomi earlier announced SB19 as the official ambassadors of the Redmi Note 15 Series in the Philippines, marking the continuation of the brand’s partnership with the group.

In a statement, Xiaomi said the collaboration reflects shared values between the brand and SB19, highlighting resilience, creativity, and excellence.

“With the tagline ‘It’s Titan Tough,’ the REDMI Note 15 Series inspires users to push boundaries, capture life without compromise, and trust in durability that matches their lifestyle,” the company said.

Xiaomi Philippines Head of Marketing Tomi Adrias said the partnership goes beyond product promotion. “This isn’t just a phone — it’s the stage where power, toughness, and artistry collide,” he said.

The Redmi Note 15 Series is led by the Redmi Note 15 Pro+, which features a 6,500mAh battery with 100-watt Xiaomi HyperCharge, a 200-megapixel ISOCELL HPE main camera, Redmi Titan Durability, and Xiaomi HyperAI.

Other models in the lineup include the Redmi Note 15 Pro 5G and the Redmi Note 15 5G. Xiaomi said the hero colorway for the series is Mocha Brown.

SB19 is expected to join Xiaomi executives and fans during the launch event in Cebu, where the company will also announce official pricing and availability details for the local market.

The arrival of SB19 in Cebu drew attention from fans at the airport, as the group continues to be one of the most prominent acts in the local pop scene.

Their presence is expected to boost anticipation for the launch event, which Xiaomi describes as a showcase of how the Redmi Note 15 Series aims to redefine the smartphone experience.

The January 15 launch marks one of Xiaomi’s major product rollouts in the Philippines this year, with Cebu serving as the host city for the event.